Margie Wylie

EXPerience

Web Coordinator

Lawrence Berkeley National Laboratory | Berkeley, CA

Oversee the design, development, implementation, operation, and maintenance of institutional websites. Manage an external web development team and staff web content administrator. Track and implement WCAG accessibility standards, as well as SEO and content quality standards and best practices. Manage analytics for websites, e-newsletters, and video. Conceive and produce content, including video, photography, graphics, news stories, and e-newsletters. Design, build and maintain one-off “mini” websites for projects (i.e., exabiome.org) and special events (i.e., nersc.gov/perlutter). Provide training, documentation and support for content creators and other CMS users via a ticketing system. Procure, configure and manage ancillary multiuser platforms, services and tools, including SiteImprove (web accessibility and quality assurance tool), Vimeo (video), Box (cloud content), FreshDesk (help portal and ticketing system), APStyle Online (writing style reference), Grammarly Business (plain language, spelling, style tool), and MailChimp (e-newsletter).

Select Recent Accomplishments:

• CRD website refreshed for mobile friendliness and accessibility to a minimum of WCAG 2.1 A rating with some AA and AAA features.

• Upgraded search indexing to search.gov native Elastic-search indexing (vs. Bing) for more control over results.

• Produced Matterport 3D/VR tour of the Advanced Quantum Testbed.

• Directed development and implementation of native social media share feature (Open Graph tagging) across SilverStripe websites.

• Built out new historical timeline: History of Computational Sciences and Applied Mathematics at Berkeley Lab.

• Customized Youtube channel and created more new and improved content leading to 784% more views, 3.5x more watch time, and 10x subscriber increase year-over-year.

• Represented the Computing Sciences Area in the development of the Berkeley Lab Design System.

Senior Editor

Tendo Communications | San Francisco, CA

Craft and implement marketing campaigns and editorial programs for corporate clients, mainly Hewlett-Packard’s Enterprise Division and HP Labs. Plan campaigns and editorial vehicles. Recruit and manage freelancers. Define and maintain editorial processes and standards, including style, copy flow and legal standards. Train editorial staff. Identify areas of opportunity and propose new or improved editorial programs or solutions, such as new feature types, interactive elements, reader surveys, search engine optimization and metrics. Conduct reader surveys, interpret and present recommendations based on results.

National Correspondent for Science & Technology

Newhouse News Service | Washington, D.C.

Research, pitch, write, fact-check and take photos for science and technology features with eye-catching viewpoints and solid quality. Covering a beat that ranged from the Internet to cosmology, medical research to the environment and beyond, I wrote about the research behind obesity drugs, technological believers who desire to be “better than human,” mounting pollution from plastic shopping bags and the dwindling genetic diversity of farm animals. My work appeared the 22 Newhouse-owned newspapers (including the Portland Oregonian, Cleveland Plain Dealer and Newark Star-Ledger) and was picked up by other news outlets (including the Wall Street Journal, San Jose Mercury News, San Francisco Chronicle, Chicago Tribune, Baltimore Sun and MSNBC Online).

Assistant Business Editor

San Jose Mercury News | San Jose, CA

Assigned and edited daily and enterprise technology stories. Assigned, edited and fact-checked the work of staff reporters and writers. Monitored the wires. Planned enterprise editorial calendars and oversaw long-term story execution while balancing reporting resources against daily needs. Oversaw story placement. Commissioned and approved photography and/or graphics.

Op-Ed Editor

CNET News.com | San Francisco, CA

As part of the start-up team, I helped define and build this early online news service's programming, policies, and voice. Developed, wrote, edited and produced editorials, columns and features, including some of the first video and audio programming on the web. Recruited and managed columnists, freelancers and staff. Chaired editorial ethics committee that produced (possibly the first ever) online newsgathering ethics policy.

Editor | Managing Editor

Digital Media, A Seybold Publication | San Francisco, CA

Managed writing and administrative staff, production, editorial, design, editing, layout and printing for the monthly publication. Instituted and oversaw the redesign of the publication, including hiring designers, sourcing new printer and revamping editorial elements, look-and-feel, voice and style. Launched quarterly special reports. Launched alpha version commercial web site. Recruited, managed and edited freelancers and staff writers. Contributed expert commentary to national television and radio programs, including PBS Frontline and CBS News 60 Minutes.

Previous Positions (in reverse chronological order)

Sr. Editor, MacWorld magazine (contract); Freelance writer and editor, San Francisco Chronicle, Upside, Know-How and other publications; Sr. Writer, NetworkWorld; Sr. Editor, MacWEEK; Sr. Writer, MacWEEK; Sr. Writer, InfoWorld; Staff writer, LAN Times, McGraw-Hill; Technical Editor, NetWare Technical Journal, Novell, Inc.; Copy editor, Assistant Editor, product documentation, Novell, Inc.; Research Assistant, WYCAT Educational Testing Software | Clinical Psychology Graduate Program.

EDUCATION

Bachelor of Sciences, Brigham Young University, Provo, Utah
Major, Psychology
Honors: President’s Scholar, Josten Foundation Scholar

Digital Media Skills Certificate, UC Berkeley Graduate School of Journalism Advanced Media Institute

Knowledge & PROFICIENCIES

• Content management systems (SilverStripe, WordPress, Drupal)

• CSS/HTML, design Systems, and other web front-end technologies

• Online quality assurance tools (SiteImprove, Monsido)

• Google Web Tools: Analytics/Console/Data Studio/Developer

• Front-end and troubleshooting tools (such as Chrome Developer Tools, contrast checkers, etc.)

• Content strategy, governance, and oversight

• SEO Best practices

• Digital accessibility standards

• Video production (shooting, sound, lighting, editing, and managing online services)

• Photography (Digital and film, lighting)

• Writing/developmental and line editing

• Editorial & online style & copy editing

• Matterport 3D/VR model building

• E-newsletter production

Other Courses Completed

• Epidemiology for Medical Communicators (American Medical Writers Association - AMWA)

• Reporting Correlation and Regression Analyses (AMWA)

• Ethical Standards in Medical Publication (AMWA)

• FDA Clinical Trials Process for Drugs and Medical Devices (SF State University)

• Medical Terminology for Medical Writers (SF State University)